Harmony Channel Philosophy
Harmony was founded as a “conscious business,” offering media that uplift the human spirit and honor viewer’s peace of mind. In addition to profit, sustainability and shareholder value, Harmony also provides a harmonious work environment that values creative expression, diversity, integrity, environmental stewardship and quality of life. In other words, we seek to “walk our talk.”
The Harmony Mission
Harmony Channel’s vision is to offer a television network that is an oasis of peace in today’s increasingly fast-paced and cluttered media environment. Harmony enhances the viewer’s peace of mind and invokes a sense of wellness: health food for the eyes and ears. It turns the television into an entirely new appliance – a digital spa!
Harmony Showcases Mindful Artists
Harmony specializes in showcasing the works of artists who are intent on making a difference in the lives of viewers. Ultimately, viewers will choose which videos play in the various MoodZones. Viewers are encouraged to support the artists and Harmony by purchasing DVDs, CDs and related merchandise from the MoodZones Store. Harmony also supports itself with paid sponsorships. Sponsor messages are seamlessly blended into the programming by using our own music, billboard templates, and voice talent.
Living in a Digital Age – Cognitive Overload and Stress
In this digital age, our senses are increasingly flooded with information and distractions from a wide variety of media. In the workplace we deal with a fast-paced environment fueled by instant worldwide information and communications. In public spaces we’re bombarded by digital signs and eye-grabbing information. And even in the sanctity of our homes, television vies for our attention with highly stimulating, information-rich programming.
These excessive demands on our senses contribute to cognitive overload, a state of constant distraction leading to chronic stress. According to the National Consumer’s League, over 80% of Americans report problems with stress, and 63% claim that their stress levels are rising. Job stress is estimated to cost U.S. industry over $300 billion annually, with 40% of job turnover attributable to stress. In the U.S. alone, over 50 million people suffer from sleep and relaxation disorders, according to Hypnion Research. Studies by the NIH and others have clearly shown that clinical stress can lead to serious health concerns.
Television’s purpose has been to inform, entertain and advertise. However the needs of our culture are changing. The trend in commercial television has been to attract viewers with ever more information, titillation, distractions and stimulation – the antithesis of what many of us most need.
People need to chill out!
Scientific studies have shown that the intentional use of music and visuals can uplift, heal, and produce desirable moods that counteract the effects of cognitive overload. Harmony Channel turns that new television set, home theater or HDTV that you just bought into a digital spa.
We Need Harmony!
Harmony Channel is a boldly different kind of network: we engineer programming that actually reduces stress and enhances wellness. Rather than providing information about stress reduction, Harmony Channel delivers entertaining, restorative experiences designed to leave people feeling energized, relaxed, romantic or refreshed.
The Healing Power of Music and Art
Music is scientifically proven to be a powerful mood-altering agent. Viewing natural scenes has also been shown to lower stress and increase mental alertness. Harmony Channel’s programming combines the mood-elevating properties of uplifting music with positive visionary art, compelling nature footage, computer animation and special effects, to create a powerful set of “digital pharmaceuticals” that intentionally alter mood in a variety of positive, desirable ways.
In developing Harmony Channel, we performed extensive research into mind, music, art and healing. Here are some notable quotations from the many papers and studies that we researched:
- “Music has well established psychological effects, including the induction and modification of cognitive states, moods and emotions.”
~Dr. Norman M. Weinberger, “The Musical Hormone,” Musica Research Notes, IV #2, Fall 1997
- “Music is one of the most powerful tools for changing brain chemistry. It alters our chemistry instantly, with no known negative side effects. If chosen well, music can be medicine for the mind and soul.”
~Dr. Joel Robertson, Natural Prozac (San Francisco, HarperCollins, 1998), p. 152.
- "Visual exposure to natural settings has produced significant recovery from stress, as indicated by changes in physiological measures such as blood pressure and muscle tension.”
~D. Felf, ed. The Role of Horticulture in Human Well-Being and Social Development, (Portland, Timber Press,1992)
- “Viewing nature scenes is associated with enhanced mental alertness, attention, and cognitive performance, as measured by tasks such as proofreading and by formal psychological testing.“
~Environment and Behavior, 1991, vol. 23, 3-26; Cancer Nursing, 1993, vol. 16, 83-92
The field of healing music is rapidly growing. Harmony Channel seeks to remain on the forefront of mood-elevating visual music for enhanced wellness, enjoyment, and improved quality of life.